Lionel Messi’s Rare Rolex Collection: The Exclusive Watches Behind the Road to the 2026 World Cup

 What Drives One of the World’s Most Famous Athletes to Choose Watches Most People Have Never Heard Of?

When it comes to Lionel Messi, the answer is rarely simple.

The Argentine superstar, who has spent years rewriting football history on the pitch, has never been known for seeking attention away from it. While many celebrities express their success through bold statements, extravagant lifestyles, and highly conspicuous luxury pieces, Messi has long been associated with a very different image—one defined by quiet confidence, composure, and a preference for letting achievements speak for themselves.

What makes this even more intriguing is that subtlety does not necessarily mean a lack of distinction.

A closer look at the watches Messi has worn over the years reveals something many people might overlook at first glance. Some of the timepieces linked to him are far from conventional luxury watches. Instead, they belong to an exceptionally rare category of Rolex creations surrounded by an air of exclusivity and mystery—pieces that are often unavailable through traditional channels and, in some cases, absent from the brand’s standard catalog offerings.

So, do these choices reflect a lesser-known side of Messi’s personality? Or are they simply the result of a personal appreciation for exceptional watchmaking?

Whatever the answer may be, Messi’s association with several rare Rolex Daytona references has sparked fascination among watch enthusiasts and serious collectors alike, drawing attention to some of the most exclusive and sought-after timepieces in the world.

From the Racetrack to Messi’s Wrist: The Rise of the Rolex Daytona

The Rolex Daytona was not born to be a symbol of luxury—it was born from the world of speed.

When Rolex introduced the first Daytona in 1963, its purpose was to meet the demands of professional racing drivers who needed a timepiece capable of measuring elapsed time with precision on the track. More than six decades later, however, the Daytona has become something far greater. Rather than serving solely as a tool for timing races, it has evolved into one of the most coveted and prestigious watches in the world, admired by collectors from New York to Tokyo.

Among the many references that have carried the Daytona name, a select group stands apart from the rest. These rare off-catalog editions are surrounded by an aura of exclusivity and mystery, making them some of the most desirable Rolex watches ever produced. It is precisely this category that has drawn attention in recent years, as Lionel Messi has been seen wearing several of these exceptionally rare Daytona models

Rolex Daytona 126538TBR

Lionel Messi’s Rolex Daytona 126538TBR stands out with its natural turquoise dial and diamond-set bezel.

Among the Daytona models associated with Lionel Messi, reference 126538TBR stands out as one of the most visually distinctive. At first glance, the watch immediately draws attention with its dial crafted from natural turquoise stone—a feature rarely seen even within the world of high-end watchmaking. This unique detail gives the timepiece a character that sets it apart from more traditional Daytona references.

The watch combines 18-karat yellow gold with a bezel set with 36 baguette-cut diamonds, complemented by additional diamond-set details on the case. The result is a striking balance between the sporty heritage that defines the Daytona collection and the bold elegance of fine jewelry.

Rather than relying solely on technical specifications, the 126538TBR makes its statement through design, offering a more expressive interpretation of the iconic Daytona while maintaining the prestige and craftsmanship for which Rolex is known

Rolex Daytona 126555TBR

The Rolex Daytona 126555TBR, nicknamed “The Giraffe,” combines Everose gold, diamonds, and a distinctive brown dial.

Among the Daytona models worn by Lionel Messi, reference 126555TBR stands out for its distinctive color palette and unmistakable presence. Crafted from 18-karat Everose gold, the watch departs from the more familiar Daytona aesthetic through a combination of warm tones and intricate diamond-set details.

Its most recognizable feature is the rich brown dial, whose patterned design has earned the watch the nickname “The Giraffe” among collectors and watch enthusiasts. The combination of earthy hues, sparkling diamonds, and Everose gold creates a look that feels both bold and refined, offering a completely different interpretation of the Daytona collection.

The watch is further enhanced by a diamond-set bezel and additional diamond accents across the case, while the matching brown Oysterflex bracelet reinforces the cohesive design. Unlike the traditional black straps commonly associated with Oysterflex models, the brown bracelet gives this reference a more distinctive character and contributes to its instantly recognizable appearance.

Rather than relying on a single standout element, the 126555TBR draws its appeal from the harmony of its details, making it one of the most visually unique Daytona references associated with Messi’s collection.

Rolex Daytona 126538TRO

The Rolex Daytona 126538TRO pairs a pink dial with pink sapphires for one of the collection’s most striking designs

This is not the first watch one would expect to find in Lionel Messi’s collection.

Among the gold, diamond-set, and exceptionally rare timepieces that have been associated with him over the years, the Rolex Daytona 126538TRO stands out as something entirely unexpected. The moment it appeared on Messi’s wrist, it became one of the most talked-about watches among enthusiasts—not because of its technical complexity or historical significance, but for something far simpler and far bolder: its color.

From its pink dial and pink sapphire-set bezel to the matching pink alligator leather strap, this reference presents a completely different side of the Daytona collection. It is a watch that refuses to blend in, challenging the traditional image that has long defined luxury sports watches.

Although little information is publicly available about this particular model, its rarity has only added to its appeal among collectors. Combining yellow gold, diamonds, and pink sapphires, the 126538TRO feels closer to a statement piece than a conventional chronograph, proving that the world of Daytona extends far beyond classic designs and embraces creations that capture attention from the very first glance.

Rolex Daytona 126529LN

The Rolex Daytona 126529LN Le Mans celebrates the centenary of the legendary 24 Hours of Le Mans race.

While some of Messi’s watches stand out through bold colors and gem-set designs, the Rolex Daytona 126529LN takes a completely different approach. At first glance, it appears far more understated than many of the other rare Daytonas in his collection, yet its story makes it one of the most fascinating timepieces associated with the football icon.

Rolex unveiled this reference in 2023 to commemorate the centenary of the legendary 24 Hours of Le Mans, one of the most prestigious endurance races in motorsport history. As a result, the watch quickly became known among enthusiasts and collectors as the “Le Mans Daytona.”

Crafted from 18-karat white gold, the watch features a design inspired by historic racing chronographs that helped shape the Daytona’s legacy. Its black Cerachrom bezel is highlighted by a distinctive red “100” marker, a subtle tribute to the race’s 100th anniversary and one of the model’s most recognizable details.

What truly elevates the 126529LN, however, is not only its design but also its brief production run. With its deep connection to motorsport heritage and its celebration of one of racing’s greatest events, this reference represents a different side of Messi’s collection—one that values history, craftsmanship, and legacy as much as exclusivity.

Rolex Daytona 126528LN

The Rolex Daytona 126528LN reimagines the Le Mans design in luxurious 18k yellow gold.

If the Daytona 126529LN captured attention through its connection to the legendary Le Mans race, reference 126528LN offered a different interpretation of the same concept. Rolex retained the design elements that made the Le Mans edition so appealing to Daytona enthusiasts, while reimagining the watch in 18-karat yellow gold, giving it a warmer and more striking presence on the wrist.

Despite the change in material, the watch preserved many of the features that defined the original Le Mans edition, including its racing-inspired dial and the black bezel that has become a signature element of the model. The result is a timepiece that balances Daytona’s motorsport heritage with the unmistakable luxury of yellow gold.

Adding to its appeal is its relatively short production run, a factor that quickly attracted attention from collectors and enthusiasts alike. In Messi’s collection, this reference represents a different kind of statement—one driven not by gemstones or bold colors, but by its connection to one of the most celebrated modern Daytona releases and a design that pays tribute to racing history with elegance and restraint

Rolex Daytona 126525LN

Crafted in Everose gold, the Rolex Daytona 126525LN offers a refined take on the modern Le Mans edition.

While some watches derive their appeal from rarity alone, the Rolex Daytona 126525LN tells a different story. Representing the latest chapter in the Le Mans lineage, this reference continues the collection’s tribute to endurance racing while offering a fresh interpretation of one of Daytona’s most celebrated modern designs.

Crafted from 18-karat Everose gold, Rolex’s proprietary rose gold alloy, the watch showcases a warmer and more refined character than its yellow- or white-gold counterparts. Paired with a dark dial and black bezel, the Everose case creates an elegant contrast that gives the watch a distinctive presence on the wrist.

Like the other Le Mans editions, the 126525LN retains the racing-inspired details that define the collection. However, it expresses them in a more restrained and balanced way. Rather than relying on gemstones or bold colors, the watch allows its materials, proportions, and heritage to take center stage.

Within Messi’s collection, the 126525LN reflects another side of his taste in watches—one that appreciates not only exclusivity, but also the stories and traditions that make certain timepieces truly memorable.

Rolex Daytona 116595RBOW

The Rainbow Daytona 116595RBOW is one of Rolex’s boldest creations, featuring a bezel set with multicolored sapphires.

Can a single watch capture the entire spectrum of color?

The question may sound exaggerated—until you lay eyes on the Rolex Daytona 116595RBOW, better known among watch enthusiasts as the Rainbow Daytona. This is not simply a luxury watch; it is one of the boldest and most unconventional creations Rolex has ever produced.

Unlike the traditional image that has defined the Daytona collection for decades, this reference seems to celebrate color rather than conceal it. A vibrant gradient of multicolored sapphires circles the bezel, creating a miniature rainbow that surrounds the black dial and gives the watch an unforgettable presence.

What makes the story even more intriguing is that this extraordinary piece found its way into Lionel Messi’s collection. Known for his understated personality and quiet confidence, Messi is not typically associated with flashy displays of luxury. Perhaps that is precisely why the Rainbow Daytona feels so fascinating on his wrist—it stands in striking contrast to the image most people have of him.

Crafted from 18-karat Everose gold and adorned with carefully selected gemstones arranged to create a seamless spectrum of color, the Rainbow Daytona has become one of the most recognizable Daytona references of the modern era. Its appeal extends far beyond rarity alone. More than anything, it serves as proof that Rolex—despite its reputation for timeless and conservative designs—is capable of breaking all the rules when inspiration calls for it

Rolex Daytona 116595RBOW

A diamond-set dial adds even more brilliance to this spectacular Rolex Rainbow Daytona 116595RBOW.

At what point does a watch stop being a watch and become a wearable work of art?

That may be the first question that comes to mind when looking at the Rolex Daytona 116595RBOW. While the Daytona collection is best known for its roots in the world of motorsport, this reference feels as though it belongs to an entirely different universe—one where high watchmaking meets the artistry of fine jewelry.

Beyond its bezel, set with a breathtaking gradient of multicolored sapphires that form a complete rainbow, the watch features a diamond-set dial that adds even more brilliance and detail to the design. The result is a timepiece that commands attention from the very first glance, not simply because of its colors or sparkle, but because of the extraordinary craftsmanship required to achieve such harmony between precious gemstones.

What makes this watch even more fascinating is its place within Lionel Messi’s collection. Known for his understated elegance and relatively reserved style, Messi is not the first person many would associate with such a bold creation. Perhaps that is exactly what makes this reference so compelling—it does not seek attention quietly; it celebrates it with confidence.

Combining diamonds, multicolored sapphires, and Everose gold, this Daytona stands among the most daring creations Rolex has ever produced, revealing a side of the brand that goes far beyond the traditional image of a luxury sports watch

Rolex Yacht-Master 42 Ref. 226668TBR

The Rolex Yacht-Master 42 Ref. 226668TBR blends sporty elegance with the sparkle of diamonds.

Does every exceptional watch need to be loud?

After a series of bold and attention-grabbing timepieces, the Rolex Yacht-Master 42 Ref. 226668TBR reveals a different expression of luxury. Rather than relying on vibrant colors or unconventional designs, it makes its statement through balance, combining strength and elegance in equal measure.

Crafted from 18-karat yellow gold, the watch features a diamond-set bezel, with additional diamonds extending across the lugs and crown guards. The black bracelet creates a striking contrast that highlights the warmth of the gold and the brilliance of the gemstones. The result is a timepiece that blends the sporty spirit of the Yacht-Master collection with the refinement of high jewelry.

What makes this watch particularly interesting within Messi’s collection is how different it feels from many of the other pieces associated with him. It does not tell a story of racing heritage or historic references. Instead, it reflects a more mature and understated kind of luxury, one whose appeal comes from thoughtful details rather than dramatic statements.

Perhaps that is exactly why the Yacht-Master 42 feels so well suited to Messi. It does not need extravagance to leave a lasting impression—much like the football legend himself

Rolex Yacht-Master 40 Ref. 116695SATS

Known as the “Tutti Frutti,” this Rolex Yacht-Master 40 features a vibrant array of colorful gemstones.

How did a Rolex watch end up with a nickname inspired by candy?

It may sound surprising, but that is exactly what happened with the Rolex Yacht-Master 40 Ref. 116695SATS, one of the rarest and most unusual watches in Lionel Messi’s collection. In a world dominated by formal model names and reference numbers, this watch earned a nickname that became more recognizable than its official designation among many collectors.

The reason lies in its bezel, which is set with an array of brightly colored gemstones arranged in a way that resembles a row of colorful candies. As a result, enthusiasts began referring to it as the “Tutti Frutti” Yacht-Master, while others simply viewed it as one of the most playful and unconventional Rolex watches ever created.

Behind those vibrant colors, however, lies an exceptionally rare timepiece. Crafted from 18-karat Everose gold, it combines blue, green, orange, yellow, purple, and pink sapphires in a carefully balanced composition, with each gemstone selected to create a seamless flow of color around the bezel.

What makes the watch even more fascinating is its place within Messi’s collection. Known for his calm demeanor and understated style, Messi is not typically associated with such bold and colorful designs. Perhaps that is exactly why this piece stands out—it reveals a more adventurous side of his taste while proving that quiet elegance and playful creativity can coexist.

Between its extreme rarity and remarkable use of color, the Yacht-Master 40 “Tutti Frutti” is more than a luxury watch. It is the kind of piece that makes people pause, look twice, and appreciate the artistry behind every detail.

Road to the 2026 FIFA World Cup

As the 2026 FIFA World Cup draws closer in the United States, Canada, and Mexico, the world’s attention will once again turn to Lionel Messi. Millions will follow his goals, his passes, and perhaps the final chapters of an international career that has already secured its place in football history. Yet beyond the pitch, another question continues to spark curiosity among watch enthusiasts: what timepiece will be on Messi’s wrist next?

Some watches simply tell time. The watches Messi chooses, however, seem to tell a parallel story—one of rarity, passion, craftsmanship, and a taste refined over many years.

And as the countdown to the summer of 2026 continues, one question remains unanswered:

Will the next World Cup be remembered as another milestone in the career of a football legend?

Or will it also add a new chapter to one of the most fascinating Rolex collections owned by any athlete in the world?

After all, certain watches do more than measure time.

They become part of the story itself.

By Munifah ✍🏻

Where rare Rolex timepieces, football greatness, and timeless luxury tell a story beyond the game